About US

Welcome to Advice, your trusted partner in turning business potential into success stories. Based in Aurora, Ontario, Canada, we specialize in talent acquisition, people and culture development, business management ISO certification consultancy, and digital solutions. Our mission is to empower businesses through innovative, personalized strategies. By offering single-source solutions, we help drive growth, optimize performance, and enhance productivity.

Our Story

Advice was founded on the belief that every business, no matter its size, deserves access to top talent, HR expertise, and advanced digital tools. Moreover, with decades of experience across diverse industries, our team understands the unique challenges companies face in today’s competitive environment. Therefore, we’ve combined our expertise in sales, marketing, HR, and operations to create a comprehensive solutions offering that not only supports businesses from the ground up, but also helps them thrive in a rapidly evolving market.

Our Core Values

Integrity

We believe in building trust through transparency, honesty, and ethical practices. Your business goals become our goals, and we are committed to delivering solutions that align with your values.

Innovation

The business world is constantly evolving, and so are we. We stay ahead of industry trends to provide you with the latest tools and strategies that will keep you competitive

Customer-Centricity

Our clients are at the heart of everything we do. We take the time to understand your unique needs and challenges, we excel in developing customized solutions that truly make a difference, designed to meet your specific needs

Excellence

We strive for excellence in every aspect of our work. From talent acquisition to people development and beyond, we are dedicated to delivering outstanding results that exceed expectations with an agile approach.

Why Choose Us?

Choosing ‘Advice’ means partnering with a team of seasoned professionals dedicated to your success. By blending experience, expertise, and a deep understanding of the business world, our services align seamlessly with your strategic goals. Whether you’re a start-up laying a foundation or a medium-sized company looking to scale, we guide you through every stage of the process. Furthermore, we ensure that your journey remains smooth and successful, every step of the way.

Join Us on Your Journey


At Advice, we don’t just provide services—we build lasting relationships to deliver comprehensive solutions. Moreover, our commitment to excellence drives everything we do. The team strongly believe in the power of collaboration and are fully dedicated to supporting you at every stage. As you work toward your business goals and explore new opportunities, we’ll be there to guide you every step of the way. Ultimately, together, we can create a brighter future for your company. In addition, our tailored approach ensures that every solution is carefully customized to meet your unique needs and challenges.

Therefore, contact us today to learn more about how our single-source solutions can help your business reach new heights.

Our Mission

At Advice, our mission is to empower medium-sized companies and start-ups in Aurora, Canada, by providing personalized recruitment, comprehensive HR services, and innovative training and digital solutions. We are dedicated to fostering long-term partnerships and delivering excellence through integrity, customer-centricity, and innovation. Our goal is to help our clients achieve their business objectives by offering tailored strategies and solutions that drive growth and enhance productivity.

Our Vision

Our vision is to become the leading recruitment and HR service provider for medium-sized companies and start-ups globally. We aspire to be the trusted partner that businesses turn to for navigating the complexities of talent acquisition, HR management, training, and digital transformation. By continuously expanding our service offerings and leveraging the latest technologies, we aim to set new standards of excellence and drive our clients’ success in an ever-evolving business landscape.

Our Values

At Advice, we are committed to empowering businesses through integrity, innovation, and personalized solutions. We prioritize long-term partnerships, leveraging the latest technologies to drive growth and exceed expectations. Our goal is to be the trusted partner that helps clients navigate the complexities of today’s business landscape with confidence. By embracing collaboration and adaptability, we build strategies that meet today’s needs and prepare for tomorrow’s opportunities.

” The Founders”

At Advice, our strength truly lies in the expertise and dedication of our team. In addition, each member brings valuable experience and a unique perspective. As a result, we consistently deliver the best solutions for our clients. Therefore, we invite you to meet the people behind our continued success.

Ahmed Reda Founder
Ahmed Reda

With over two decades of experience, Ahmed Reda has successfully navigated the dynamic landscape of sales, marketing, and management. As a coaching consultant and certified sales trainer, Ahmed’s journey spans a wide array of industries, ranging from retail to technology.
Sales Excellence: Throughout his career, he has honed his skills in relationship-building, negotiation, and closing deals. Whether in B2B or B2C environments, he excels in understanding client needs and consistently delivers value.
Marketing Innovations: Over the years, he has witnessed the evolution of marketing, from traditional campaigns to cutting-edge digital strategies. His primary focus remains on crafting compelling narratives that deeply resonate with diverse audiences.
Operational Agility: Recognizing that efficiency drives success, Ahmed has consistently optimized processes, streamlined business administration and operations, and effectively led cross-functional teams. His agile mindset ensures that he remains adaptable in ever-changing markets.

Tamer A. Hamid

Tamer A. Hamid is a seasoned Senior Consultant, Lead Auditor, and Lead Tutor/Instructor for QHSE Management Systems, with over 25 years of experience in the field. Additionally, as a Chemical Engineer holding a Master’s Degree in Environmental Engineering, he has consistently taken the lead in numerous QHSE management projects. These projects have included critical areas such as Risk Assessments, HSEIA Studies, and Environmental Impact Assessment studies. Furthermore, his expertise extends to HSE Monitoring & Measurements, where he has played a key role in building, implementing, and auditing systems like ISO 45001 and ISO 14001 EMS.

Moreover, His experience also encompasses GHG Accounting and Energy Management Systems (ISO 50001 EnMS). He has been instrumental in developing Waste & Chemical Management Programs, as well as executing ENVID (Environmental Identification) processes and other environmental management practices.