Marketing manager

Byadmin-advice-ais

Location: Newmarket, ON

We are actively seeking a dynamic and visionary Marketing Manager to spearhead our Marketing Department, overseeing E-commerce, Brand Marketing, and Design teams. Reporting to the Managing Director at our Newmarket, ON-location, the ideal candidate will be a strategic leader, adept at empowering teams, fostering innovation, and driving comprehensive marketing strategies to elevate our brand presence and capitalize on business development opportunities. This role will be responsible for overseeing the marketing efforts across our brands 

Key Responsibilities:

  • Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
  • Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
  • Drive the development of annual department objectives, ensuring alignment with team KPIs
  • Brainstorm new and creative growth and optimization strategies with the team
  • Develop and manage annual department budgets
  • Train and develop a successful team by identifying any skill gaps within the department
  • Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives
  • Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
  • Drive the development, implementation, and execution of marketing plans for our brand portfolio
  • Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
  • Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
  • Take charge of critical events, such as Black Friday, ensuring seamless collaboration among teams
  • Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
  • Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
  • Work closely with the Research & Development Team on product launch marketing efforts
  • Track, analyze, and optimize the effectiveness and impact of marketing initiatives

QUALIFICATIONS:

  • College diploma or university degree in Marketing, Communications, or a related field
  • Seven (7) years of experience in digital brand management, leading social media, PR, and content
  • Five (5) years of leadership experience
  • Proficiency in SEO, E-Commerce, Email Marketing, and Google Analytics
  • Intermediate experience using social media analytics platforms 
  • Proficient in Microsoft Office
  • Excellent organization and time management skills
  • Analytical and highly motivated self-starter
  • Detail oriented problem solver
  • Strong communication and interpersonal skills
  • Ability to work in a fast-paced ever-changing environment

This is a full-time permanent role working 40 hours a week on-site. Our hours of operation are 8:15am to 5:00pm Monday to Friday.